December 27, 2025

The End-of-Year Watchlist

This is the week where the best sellers and sales leaders do something slightly different. Instead of switching off completely, they use the quiet to sharpen their thinking, reflect on the year just gone, and prepare properly for the one ahead.
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Between Christmas and New Year, sales finally goes quiet.

The inbox slows. Meetings disappear. Slack notifications ease off. And for once, you’ve got space to think rather than react.

This is the week where the best sellers and sales leaders do something slightly different. Instead of switching off completely, they use the quiet to sharpen their thinking, reflect on the year just gone, and prepare properly for the one ahead.

If you’re looking for something genuinely useful to watch or listen to over the holiday period, here are five Hit Your Numbers podcast episodes we’d strongly recommend catching up on before Q1 begins. These aren’t highlights reels or hype pieces. They’re practical conversations about how deals are really won, how teams really scale, and how sellers stay relevant as the game changes.

1. Winning a £20m Customer Nobody Wanted

This episode explores a reality most sellers experience but rarely talk about: some of the best deals are the ones nobody else is chasing.

It breaks down how enterprise opportunities are often ignored because they look complex, political or slow, and how patience, positioning and conviction can turn an overlooked account into a transformational win. If you sell mid-market or enterprise and regularly hear “this deal feels too hard”, this conversation will change how you think about deal selection and long-term value.

Watch this one if you want to rethink how you qualify opportunity and avoid walking away from deals that could define your year.

Watch and listen now

2. Employer Branding Should Also Sit With GTM Leaders, Not Just Marketing and HR

Most organisations still believe employer brand has nothing to do with revenue. This episode challenges that thinking.

It looks at how culture, credibility and belief show up in sales conversations, influence buyer confidence and impact win rates. Buyers don’t just assess your product. They assess your people. This episode connects the dots between internal culture and external commercial outcomes in a way every sales leader should understand.

If you want to win on trust rather than features alone, this one is worth your time.

Watch and listen now

3. How Can You 10x GTM With AI

AI is no longer optional in sales, but most teams are still using it in the wrong way.

This episode cuts through the noise and focuses on how AI can actually help sellers remove friction from their day-to-day work. Less admin. Better preparation. Stronger follow-up. Clearer deal insight. It’s a grounded, practical look at how AI should support sellers, not replace them.

If you want to start 2026 with a genuine productivity advantage, this is a must-watch.

Watch and listen now

4. Developing Champions to Win More Deals

Most deals don’t stall because of competitors. They stall because nobody internally is truly driving the decision.

This episode goes deep on what a real champion actually looks like, how sellers confuse friendly contacts with influential ones, and what needs to happen for buyers to sell internally on your behalf. If you’ve ever reached late-stage deals only to realise momentum has vanished, this conversation will feel uncomfortably familiar.

Watch this before you head into Q1 pipeline planning.

Watch and listen now

5. Selling to CFOs: From Small Talk to Impact

Senior financial buyers don’t want more information. They want clarity, confidence and commercial logic.

This episode focuses on how sellers move from surface-level conversations into real business impact. It’s particularly relevant if you sell into budget-holding stakeholders or deals where financial scrutiny is high. The difference between winning and losing often comes down to how well you frame value, risk and return.

If CFO conversations feel uncomfortable or unpredictable, this episode will help.

Watch and listen now

Final Thought

You don’t need more motivation going into 2026. You need better thinking.

The quiet period at the end of the year gives you something sales rarely offers: space. Space to listen, reflect and sharpen the skills that actually move the needle next year.

Pick one episode. Then another. Use the time well, and Q1 won’t feel like a reset. It’ll feel like momentum.

We’ll see you in the new year, ready to hit your numbers.

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