Learn B2B Sales Skills. Build Confidence. Get Promoted.
Just getting started in sales? Whether you're switching careers or launching your first SDR or AE role, the expectations are high, and most new hires get little support. We give you the structure, skills, and mindset to succeed.
Build confidence through 1:1 feedback and peer community
Structured learning path to support your first moments in role
Built with everything you need to start selling
Prospecting Ready
100+ lessons in finding leads, messaging, cold calling, email and LinkedIn outreach so you can book more meetings.
Discovery Ready
50+ lessons to sharpen your call structure, questioning, and qualification to convert more meetings to opps and hit your number.
AI Sales Ready
Use AI for building call scripts, cold call coaching, finding prospect accounts and much more.
Ghosting Ready
New Course
Access a proven ghosting playbook, which has helped win opportunities and grow ARR, but most importantly, stops you getting ghosted.
Multi-threading Ready
Helping you handle those more complex organisations, this course covers the compass concept, demo, discovery and more related to multi-threading.
Business Case Ready
From how to break down the perfect business case, to executive summary tips, templates and much more.
Workshop Ready
Covering key areas such as champion prep, stakeholder mapping, follow-ups and closing, email templates and much more.
MEDDPICC Ready
100+ lessons in metrics, decision process, identifying pain points, champions, competition and much more.
Demo Ready
40+ lessons in call flow, pre-call nurture, demo follow-ups, tips, how to engage others on the demo and much more.
Closing Ready
Learn negotiation, how to close deals faster, use discount levers, how to create urgency and much more.
Live Training
For the more engaged seller, those with questions or who want to dive deeper into a topic, we provide regular online live training sessions.
Sales Content Vault
With access to playbooks, calculators, call plans, email templates and much more, the content vault provides you with access to resources to improve your productivity and close more deals.
1:1 Coaching
Learning and growth is personal. With 1:1 coaching you can refine and develop your sales skills, specific to your needs, challenges, and career path.
Rapid Feedback
New for 2025
Just-in-time coaching and feedback delivered at those critical moments to ensure your pitch, business case or cold call is going to move the prospect forward.
The Business Case
Life-long skills for less than one fancy coffee per day?
Our customer stories speak for themselves and there are well-documented ROIs for investing in your own skills, and where better to do this than while working in sales? The more you sell, the more you earn, right?
Also, there is a free version of the Sales University to get you started.
Trusted by sales reps and leaders at companies you know.
About us
Sales Training Built for Beginners, by a Former Beginner
James Bissell started his sales career with no experience and no support. He knows how hard it is to find your footing when everything is new. That’s why he built Sales University - to give Sales Starters the training he wishes he’d had. Now, his methods help new reps ramp faster, build confidence, and lay a foundation for long-term success.
What is the best way to start a career in B2B sales?
The best way to start in B2B sales is through structured training that builds core skills in prospecting, objection handling, and qualification. Programmes like the Sales University help you ramp quickly by offering practical guidance, live coaching, and a proven learning path.
How can the Sales University help new SDRs and AEs succeed?
The Sales University provides over 400 lessons, live coaching, and peer support to help new sellers, SDRs and AEs build confidence, book meetings, and close deals faster. It removes the guesswork with clear frameworks and expert feedback.
Why do most new sales reps struggle early in their careers?
Most new reps struggle due to a lack of formal training and support. Without foundational sales skills, many feel overwhelmed by rejection, buyer objections, and unclear expectations. The Sales University addresses this with structured learning and real-world tools.
What topics are covered in Sales University’s B2B sales training?
The Sales University covers prospecting, discovery, objection handling, cold calling, LinkedIn outreach, demo skills, multi-threading, business case creation, and closing strategies. It also includes live sessions, 1:1 coaching, and rapid feedback options.
Is there a free trial or version of the Sales University available?
Yes, there is a free version of the Sales University that lets you explore live events and resources before committing. It’s a great way to start learning essential sales skills risk-free.
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