Unlock Your Full Potential with B2B Sales Coaching
Book a dedicated, one-on-one coaching session tailored to your goals. Get personalised support grounded in real-world success - no fluff, only results.
Many managers haven’t held an SDR or AE role in years, or ever. Without expert guidance, reps default to guessing, missing quotas, and burning out.
#1
Most frontline managers are too stretched
Time constraints, shifting priorities, and lack of coaching experience mean reps aren’t getting meaningful development. They’re expected to perform, but not supported to grow.
#2
Sales training fades fast without reinforcement
Most training sessions are one-off events - momentum dies quickly without ongoing coaching to embed skills, adjust behaviours, and apply tactics in real deals.
#3
Reps are left to figure it out alone
The pressure to hit quota mounts while confidence drops. Coaching offers clarity, feedback, and course correction, exactly what’s missing in most self-directed development plans.
How will B2B sales coaching help?
The impact of coaching
Coaching delivers specific, actionable feedback tailored to your role and goals
1:1 Coaching delivers sharp, targeted support designed for your role and your situation. Drawing on over a decade of experience as an SDR, AE, and team leader.
1:1 coaching delivers exactly what you need
Whether it’s refining discovery calls, strengthening objection handling, or building deal strategy. Every session is a chance to solve real problems in real time, accelerating progress where it matters most.
Coaching reinforces behaviours that drive results
You build muscle memory for what works, get feedback on what doesn’t, and stay on track through the highs and lows of quota pressure.
Know exactly how to navigate deals
With expert coaching in your corner, you’ll know exactly how to navigate deals, respond under pressure, and articulate value. That edge compounds over time, turning good reps into top performers, and top performers into future leaders.
About us
Built on 10+ Years of Selling and Leadership
From SDR and Account Executive to VP of Sales and now Founder, James Bissell, has spent over ten years in B2B sales as a #1 seller and leader before creating the Sales University to help other sellers.
Since teaching sellers how to sell, the impact James has made speaks for itself. The Sales University was created due to the demand for coaching and training from James. By recording the lessons and sharing the advice online, he has been able to help more people. Read customers stories and testimonials online to see how his teaching and the Sales University has helped sellers and leaders world-wide.
"I've been in sales for over 10 years, but James Bissell has still managed to teach me so much. He’s a true pioneer in the field, his insights, strategies, and hands-on approach have been incredibly valuable. James genuinely knows his stuff, and his course has helped me level up in ways I didn’t expect. Whether you're new to sales or an experienced professional, I highly recommend learning from him."
Edward Slimane Head of Sales, Articulate
Get started today
Which coaching is right for you?
On-going Coaching
The Sales University membership includes 1:1 coaching. Get started for free, access live events, courses and sales resources, and then upgrade to access everything the Sales University has to offer.
View our plans and pricing to see what's included.
Find out in more detail how 1:1 coaching can elevate your sales skills, help you book more meetings, close deals faster, and support you at any stage in the sales cycle.
Request a demo to explore all team training options.
Trusted by sales reps and leaders at companies you know.
Questions?
FAQs
What is B2B sales coaching?
B2B sales coaching is a structured, personalised development process that helps SDRs, AEs, and sales leaders improve skills like discovery, objection handling, and deal strategy. It focuses on real-time feedback, behaviour reinforcement, and quota-driving techniques.
Who can benefit from 1:1 sales coaching?
Sales development reps (SDRs), account executives (AEs), and sales leaders all benefit from 1:1 coaching. It supports reps in building confidence, refining techniques, and hitting targets, while helping leaders better coach and develop their teams.
How does B2B sales coaching improve performance?
It improves performance by providing tailored feedback, actionable strategies, and consistent reinforcement of high-impact behaviours. Reps gain clarity on how to win deals, navigate pressure, and deliver results faster.
What’s the difference between training and coaching?
Training is often a one-time event, while coaching offers ongoing support tailored to individual needs. Coaching helps embed skills long-term by adapting techniques to real-world sales situations and challenges.
How often should sales reps receive coaching?
Ideally, sales coaching should be ongoing, with regular sessions to reinforce behaviours, review live deals, and troubleshoot challenges. Frequent coaching drives habit formation and consistent performance gains.
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