You don’t hit target by pushing harder, you win by levelling up the people who sell for you. The Revenue Enabler gives you the tools, training, and frameworks to develop consistent, confident sellers who deliver results.
See how leaders like you have transformed performance and consistency across their teams.
Common problems
You Can’t Scale If Every Rep Sells Differently
Most teams have a few top performers… and a long tail of inconsistency. You don’t need more pressure, you need a system for teaching your sellers how to sell.
74%
Of sales leaders say their team’s performance is held back by lack of training.
Source: HubSpot
4x
Reps who receive weekly coaching are 4x more likely to be top performers.
Source: CSO Insights
19%
Teams with formal training achieve 19% higher win rates.
Source: Sales Management Association
Upskilling Takes Time
You want to coach more but you're pulled into deals and forecasts, and struggle to find time to develop your reps.
Pipeline Is Unreliable
When reps wing it, pipeline bloats and your forecasts falls apart. Without structure, you don’t know which deals are real.
Top Performers Plateau
Even strong reps stagnate without continuous skill development. Retention suffers and so does revenue.
Here's how to overcome these challenges:
Improve performance
Proven Sales Training. Tailored to Your Business.
Custom sales training gives your team the tools to improve every stage of their sales process, even if you don't have the time yourself.
Improve sales team performance by giving your reps 400+ lessons to build new skills
Access role specific learning paths, playbooks and structured sales methodologies
Personalise the training content to match your products and ICP
100+ lessons in finding leads, messaging, cold calling, email and LinkedIn outreach so you can book more meetings.
Discovery Ready
50+ lessons to sharpen your call structure, questioning, and qualification to convert more meetings to opps and hit your number.
AI Sales Ready
Use AI for building call scripts, cold call coaching, finding prospect accounts and much more.
Ghosting Ready
New Course
Access a proven ghosting playbook, which has helped win opportunities and grow ARR, but most importantly, stops you getting ghosted.
Multi-threading Ready
Helping you handle those more complex organisations, this course covers the compass concept, demo, discovery and more related to multi-threading.
Business Case Ready
From how to break down the perfect business case, to executive summary tips, templates and much more.
Workshop Ready
Covering key areas such as champion prep, stakeholder mapping, follow-ups and closing, email templates and much more.
MEDDPICC Ready
100+ lessons in metrics, decision process, identifying pain points, champions, competition and much more.
Demo Ready
40+ lessons in call flow, pre-call nurture, demo follow-ups, tips, how to engage others on the demo and much more.
Closing Ready
Learn negotiation, how to close deals faster, use discount levers, how to create urgency and much more.
Live Training
For the more engaged seller, those with questions or who want to dive deeper into a topic, we provide regular online live training sessions.
Sales Content Vault
With access to playbooks, calculators, call plans, email templates and much more, the content vault provides you with access to resources to improve your productivity and close more deals.
1:1 Coaching
Learning and growth is personal. With 1:1 coaching you can refine and develop your sales skills, specific to your needs, challenges, and career path.
Rapid Feedback
New for 2025
Just-in-time coaching and feedback delivered at those critical moments to ensure your pitch, business case or cold call is going to move the prospect forward.
Get started
Request Demo
See how our custom sales training plans and Sales University can help your team close bigger deals, faster.
Trusted by sales reps and leaders at companies you know.
About us
From Rep to VP of Sales: Real Lessons That Scale
James Bissell started as a rep, became a top-performing AE, and went on to build and lead high-performing sales teams as a 2x VP of Sales. He’s helped hundreds of managers turn individual contributors into confident closers. The Sales University isn’t generic training. It’s the training and coaching system James built to drive real performance, at scale.
What is the Sales University and how does it help sales leaders?
The Sales University is a sales training platform designed for B2B teams. It helps sales leaders improve rep consistency, boost win rates, and drive quota attainment through structured lessons, live coaching, and sales enablement content.
How does the Sales University support SDR and AE training?
The platform includes over 400 video lessons tailored to SDRs and AEs. It covers everything from cold outreach to closing, with role-specific playbooks and ongoing coaching to sharpen their sales skills and increase pipeline performance.
Can the Sales University help improve my team’s forecast accuracy?
Yes. By teaching a consistent, structured sales methodology, Sales University reduces pipeline bloat and improves deal qualification. This leads to more reliable forecasts and better decision-making.
What results can sales leaders expect from using The Revenue Enabler?
Sales leaders typically see improved rep performance, higher quota attainment, reduced ramp time, and stronger retention of top talent. Many users report 2x pipeline growth and sustained revenue increases.
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