Survival guide for the modern sales reps

The Champion Playbook

Learn how elite sellers build internal Champions who sell for them, drive consensus, and get deals funded fast. From discovery to close, this is the modern sales playbook that turns “maybe” into a closed won deal.

Learn how to identify, qualify and enable Champions who can secure funding and close deals!

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Why this book and why now

Selling Isn’t Solo

Stop losing deals you should win. Start building internal Champions who sell for you. Modern sales isn’t solo anymore. Buying committees are larger, internal politics stall progress, and competing initiatives steal funding. The reps who win sell smarter. They build Champions insiders who fight for their deal, influence stakeholders, and push it over the finish line.

What You’ll Learn

You’ll walk away with a complete, repeatable system to:
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✅ Identify real Champions (and spot the false ones before they waste your quarter)
✅ Qualify your Champion’s power, motivation, and willingness to sell internally
✅ Enable them with the right story, tools, and confidence to win support across the organisation
✅ Build multiple Champions to de-risk your deal and accelerate alignment
✅ Run workshops that turn scattered buying groups into aligned onesEvery play, question, and framework in this book is field-tested from real enterprise sales, not theory.

For Sales Reps Who

Forecast deals that “look good” but stall or slip
Getting ghosted by buyers who “love your solution”
Being single-threaded in complex accounts
Wasting months on polite “no decisions”

If you’ve ever stared at your CRM thinking “What am I missing?” this is it.

Why This Book?

I’ve led sales teams that sold to the world’s biggest brands, increasing ARR by 1,000%, cutting time-to-close by 64%, and boosting win rates from 11% to 57%.

I’ve been in every sales seat, SDR, AE, VP and built this playbook from the real deals that slipped, stalled, and then finally won.

Ready to get your copy?

Your Time Is Now

Grab a copy and start identifying, qualifying, enabling and multiplying Champions who can get funding for your deal.

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About us

Meet the Author

James Bissell started his sales career with no experience and no support. He knows how hard it is to find your footing when everything is new. That’s why he built Sales University - to give Sales Starters the training he wishes he’d had. Now, his methods help new reps ramp faster, build confidence, and lay a foundation for long-term success.