Build Champions who sell when you're not in the room.

The Champion Playbook by James Bissell. How elite sellers find, qualify and enable the insiders who drive consensus and get deals funded. From discovery to close.

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11% → 57%

win rate on James's team

64%

faster time to close

1,000%

ARR growth

The modern buying reality

Selling is no longer a one-to-one motion

Your Champion has to get the deal through Operations, Legal, IT, Infosec and Finance before it's won. Buying committees are bigger, politics stall progress and competing projects steal the budget. The reps who win build Champions who can find their way through.

OperationsLegalITInfosecFinance

Sound familiar?

If you've stared at your CRM thinking "what am I missing?", this is it

Deals that look good in the forecast, then stall or slip

Ghosted by buyers who "love your solution"

Single-threaded in complex accounts

Months lost to polite "no decisions"

What you'll learn

A repeatable system, field-tested on real enterprise deals

The question to ask on your next call

Meet the author

James Bissell

Written from the deals that slipped, stalled and finally won

James has been in every seat: SDR, AE and twice VP of Sales. He's led teams selling to the world's biggest brands, growing ARR by 1,000%, cutting time to close by 64% and lifting win rates from 11% to 57%.

#NoChampionNoDeal

Order your copy and start finding, qualifying and enabling the Champions who get your deals funded.

Order your copy