See how founders have scaled their revenue ops, built confidence in their reps, and stepped back from being the only closer.
Common problems
You Can’t Scale If Sales Depends on You
You’re selling, hiring, building product, and firefighting all day. Without structure, you become the blocker to your own growth.
80%
Founders are involved in 80–90% of early-stage deals.
Source: First Round Review
66%
Of scale-ups say inconsistent sales execution limits growth.
Source: Sales Management Association
19%
Teams with formal training achieve 19% higher win rates
Source: Sales Management Association
You're the Only Closer
If you're in every deal, your pipeline can't grow faster than your calendar.
Your Team Isn’t Ramping
Without a repeatable training process, every new hire starts from scratch, and success is a coin toss.
No Time to Coach
You know what works, but you don’t have time to explain it ten times. You need a system that does it for you.
Here's how to overcome these challenges:
Sales University
Set Your Sales Team up For Success
Sales University arms Account Executives with frameworks, skills, and confidence to navigate modern sales challenges with clarity and control.
Deliver 400+ lessons across prospecting, discovery, demo, closing, MEDDPICC and more
Train reps to qualify, demo, and close, without you present
Focus on the business while your team builds pipeline and closes deals
Built with everything a founder needs
Prospecting Ready
100+ lessons in finding leads, messaging, cold calling, email and LinkedIn outreach so you can book more meetings.
Discovery Ready
50+ lessons to sharpen your call structure, questioning, and qualification to convert more meetings to opps and hit your number.
AI Sales Ready
Use AI for building call scripts, cold call coaching, finding prospect accounts and much more.
Ghosting Ready
New Course
Access a proven ghosting playbook, which has helped win opportunities and grow ARR, but most importantly, stops you getting ghosted.
Multi-threading Ready
Helping you handle those more complex organisations, this course covers the compass concept, demo, discovery and more related to multi-threading.
Business Case Ready
From how to break down the perfect business case, to executive summary tips, templates and much more.
Workshop Ready
Covering key areas such as champion prep, stakeholder mapping, follow-ups and closing, email templates and much more.
MEDDPICC Ready
100+ lessons in metrics, decision process, identifying pain points, champions, competition and much more.
Demo Ready
40+ lessons in call flow, pre-call nurture, demo follow-ups, tips, how to engage others on the demo and much more.
Closing Ready
Learn negotiation, how to close deals faster, use discount levers, how to create urgency and much more.
Live Training
For the more engaged seller, those with questions or who want to dive deeper into a topic, we provide regular online live training sessions.
Sales Content Vault
With access to playbooks, calculators, call plans, email templates and much more, the content vault provides you with access to resources to improve your productivity and close more deals.
1:1 Coaching
Learning and growth is personal. With 1:1 coaching you can refine and develop your sales skills, specific to your needs, challenges, and career path.
Rapid Feedback
New for 2025
Just-in-time coaching and feedback delivered at those critical moments to ensure your pitch, business case or cold call is going to move the prospect forward.
Sales University
Discover over 400 video lessons, frameworks, scripts, and certification - built to help you sell more and stress less.
Trusted by sales reps and leaders at companies you know.
About us
From Founder-Led Sales to a Repeatable System
James Bissell worked with Founders across SaaS, tech, and services who were stuck being the only closer. After helping StaffCircle grow ARR 1,000% thanks to a background as a top-performing AE and VP of Sales, he built the Sales University to help Founders scale sales.
What is founder-led sales and why doesn’t it scale?
Founder-led sales refers to early-stage startups where the founder is the primary seller. It’s unsustainable long-term because it relies on one person’s availability, which limits revenue growth and repeatability.
How does Sales University help founders scale revenue?
The Sales University offers 400+ lessons and coaching that transfer the founder’s sales process to their team. It enables reps to prospect, demo, and close deals independently, giving founders back time to focus on growth.
Can I train my reps to close deals without me?
Yes. The platform includes frameworks like MEDDPICC, discovery, objection handling and business case selling - giving your team the tools and confidence to run deals end-to-end.
Why is a repeatable sales system important for founders?
A repeatable system lets your team scale consistently. Without one, new hires flounder, results vary, and growth is capped by how many calls you personally make.
Is the Sales University suitable for early-stage startups?
Absolutely. It’s designed for lean teams needing structure fast. With pre-built content, live coaching, and AI tools, founders can quickly enable reps and build scalable revenue motions without starting from scratch.
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