Case Study
SEP2 Logo

Predictable forecasts. Targets achieve. Complex deals closed.

After launching the programme, SEP2 saw rapid and measurable improvements in sales performance.
75%
Increased win rates
31%
Increased deal size
64%
Revenue per AE change
122%
Sales rep retention
Jake Newbury Headshot
“The Revenue Enabler didn’t just teach our team what to do. They showed us how to do it, coached us through the challenges and helped us build a culture where everyone takes ownership of their growth. We’ve closed major skill gaps across the team”

Jake Newbury, Head of Sales, SEP2

Who Are SEP2

SEP2 are an award-winning cyber security specialist and Managed Security Service Provider (MSSP) delivering a range of advanced security solutions from their 24/7/365 UK-based Security Operations Centre. They partner with world-class vendors, and are one of the most technical Check Point, CrowdStrike and Google partners in the UK.

Founded in 2016, SEP2 are recognised for their rapid growth and technical excellence, now employing over 100 individuals and offering services globally across various sectors. Their team of expert engineers, analysts, and consultants is driven by a genuine passion for protecting customers from evolving cyber threats. That’s why they say they are Tech Driven, People Powered.

The Challenge (Before State)

The SEP2 sales team was already a high-performing group, skilled at generating meetings, building a pipeline, and driving consistent business growth. Sales leadership, however, recognised that even strong teams can get stronger. They saw an opportunity to bring more structure and consistency to the sales process, ensuring their success would scale as the business continued to grow.

Leadership identified a few areas where fine-tuning could unlock even greater results:

Some reps had varying levels of skill gaps across different stages of the sales process, from discovery and qualification through to closing.

The rapid pace of growth meant sales leaders had limited bandwidth to deliver the level of structured training and coaching the team deserved.

The Solution

The Revenue Enabler started by conducting a detailed analysis of SEP2’s performance data, win/loss outcomes and individual skill profiles. This helped pinpoint precisely where each rep was getting stuck and which behaviours needed to evolve.

The team were then grouped into focused cohorts based on their development needs. From there, The Revenue Enabler designed a bespoke, outcome-led training programme that blended in-person workshops, hands-on role-plays and collaborative exercises to drive immediate behaviour change. One day per month was dedicated to live training and implementation sessions with the sales team.

To ensure skills were reinforced and embedded, every rep was given access to over 400 training lessons through The Sales University learning platform, as well as weekly live training calls, a community of peers and one-to-one coaching support.

The Outcome (After State)

After launching the programme, SEP2 saw rapid and measurable improvements in sales performance:

  • Win rates increased by 75% resulting in substantial additional revenue.
  • The average deal size increased by 31%.
  • One new SMB Account Executive improved their win rate from 4% to 31%, representing a 675% uplift in performance.
  • Revenue per AE is up 64% and sales rep retention is up 122%.

Today, SEP2’s sales team feel more confident in qualifying opportunities, running effective discovery and closing complex deals. Forecasts have become more predictable, targets are being consistently achieved, and the business is growing faster as a result.

Ready to See What’s Possible for Your Sales Team?

If you’d like to explore how targeted training and enablement can help your team win more business and accelerate revenue, book your strategy session today.

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