New: 10+ free sales lessons, each with a template you can use today. Grab them here
The Revenue EnablerBook a call
Case study · Jake Newbury, SEP2 · Cyber security MSSP, 100+ people

SEP2 grew revenue 45%, win rate 75%, deal size 31%, and generated 64% more revenue per AE across a team of 25 sellers.

Who SEP2 are

SEP2 are an award-winning cyber security specialist and Managed Security Service Provider, running a 24/7/365 UK-based Security Operations Centre. They're one of the most technical Check Point, CrowdStrike and Google partners in the UK. Founded in 2016, they now employ over 100 people.

The challenge

The team already generated meetings and pipeline well. Leadership wanted more structure and consistency in the sales process, so success would scale with the business.

Reps had different skill gaps at different stages, from discovery and qualification through to closing.
Growth meant sales leaders had little time to run structured training and coaching.

What we did

We started with SEP2's performance data, win/loss outcomes and individual skill profiles. That showed where each rep was getting stuck and which behaviours needed to change.

Reps were grouped into cohorts by development need. One day a month went on live training and implementation, with in-person workshops, role-plays and group exercises. Every rep also got Sales University, weekly live training calls, a peer community and 1:1 coaching.

4% → 31%
One new SMB AE improved their win rate from 4% to 31%, a 675% uplift.

"The Revenue Enabler didn't just teach our team what to do. They showed us how to do it, coached us through the challenges and helped us build a culture where everyone takes ownership of their growth. We've closed major skill gaps across the team."

Jake Newbury, Head of Sales, SEP2
The results
45%
increase in revenue
75%
higher win rates
31%
bigger average deal size
64%
more revenue per AE
122%
better sales rep retention
Get a free call review

More results

The RTB House sales team
Case study · RTB House
Twice the conversion rate. Double the qualified pipeline. In three months.
Watch the case study

Want to know where your team stands?

Send us 3 calls. We'll send back a free written report with quick wins.

Get a free call review