1. What Information We Collect
We may collect and process the following types of personal information:
- Contact details: Name, email address, job title, company name, and phone number when you complete forms, request demos, or subscribe to emails.
- Usage data: IP address, browser type, device information, pages visited, time spent, and interactions on our website via cookies and analytics tools.
- Communication records: Emails, form submissions, or other messages exchanged with us.
- Payment data: Where applicable, for course enrolment or purchases (processed securely by third-party providers).
2. How We Use Your Information
We use your information to:
- Provide access to products like Sales University and AI Sales Assistants
- Respond to enquiries or demo requests
- Send relevant updates, resources, or marketing emails (with your consent)
- Improve website functionality and user experience
- Analyse sales and marketing performance
- Comply with legal obligations
3. Legal Basis for Processing
We process your data under one or more of the following legal bases:
- Consent: Where you’ve opted in to receive marketing.
- Contract: To provide services you’ve requested.
- Legitimate interests: To improve our products and services, where your rights are not overridden.
- Legal obligation: Where required to meet regulatory or legal duties.
4. Data Sharing and Third Parties
We do not sell or rent your personal data. We may share your information with:
- Trusted service providers (CRM, email platforms, analytics) under contract
- Payment processors for course purchases
- Legal or regulatory bodies where required
All third parties are bound by confidentiality and data protection obligations.
5. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Analyse website traffic and improve UX
- Remember preferences
- Support targeted marketing
You can manage your cookie preferences via your browser settings.
6. Data Retention
We retain your data only as long as necessary for the purposes outlined, or as required by law. You may request deletion of your data at any time.
7. Your Rights
Under UK and EU GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Withdraw consent at any time
- Object to processing or request data portability
To exercise these rights, please contact us.
8. Contact Us
If you have any questions or concerns about this policy or your data, contact us.
