Empower Sellers with AI

AI Built for Sellers Using Real Sales Data

Most sales teams don’t need 15 tools. They need a better approach to the way they sell. The best teams use AI Assistants to improve their way of working. Not just their workflow.
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Real Sellers. Real Reviews.
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Testimonials

Real Sellers. Real Impact.

Do you need AI tools?

The Why Behind The AI

Built to solve real problems based on real data.
We've been speaking with sellers and leaders, and here's what they told us...
#1

Sales reps don’t receive the right coaching

Sales reps and managers don’t have the time or skills to listen to and coach calls, so they continue doing what clearly isn’t working, resulting in the same outcome.
#2

Your research doesn't go deep enough

You often don’t have time and skill to complete sales tasks, such as research, to the highest standard. So is it any wonder your outbound responses are low?
#3

Revenue targets are frequently missed

Sales reps aren’t hitting their pipeline targets, which means they don’t have enough pipeline to hit their revenue targets.
How can you overcome these challenges?
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What's included?

What are the AI Sales Assistants?

These assistants provide clear support, guidance, feedback and insights for all stages of the sales process.The output is specific to your product, prospect and sales stage.Only made possible, as AI Sales Assistants has the right context and content compared to other tools.
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Always Available

AI Sales Assistants guide and support your sellers through live sales tasks so they can complete them to a higher standard, in less time, at any time.

Product Specific

The output is specific to your product, prospect and sales stage. Nothing generic here.

Right Content

Only made possible, as AI Sales Assistants has the right context and content compared to other tools.

Real Sales Data

AI Sales Assistants are trained on real sales data from hundreds of sources, courses, real transcripts, sales data and much more.

Trusted by Sellers

SDRs, Account Executives and Sales Leaders have tried and tested the AI Sales Assistants. Their feedback speaks for itself.

Trusted by Teams

It's more than just testing. These AI Sales Assistants work in the real world, and support real sales processes.
For SDRs, AEs and Leaders

Discovery Coach

High-performing teams spend more time on coaching than low-performing team. If your manager doesn’t coach you, our Discovery Coach AI Sales Assistant will. Available 24/7.
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AI trained on what good looks like
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Proven scorecard to highlight skill gaps
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Personalised coaching plan and AI role-plays
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For AEs and Leaders

Business Case Builder

Buyers are changing, there are more stakeholders, and you need to enable your Champion to sell for you. AI Sales Assistants will build you CFO Ready Business Case.
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Answer a few questions about your opportunity
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Use our proven-to-close business case template
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Copy, paste, send, closed-won
For SDRs, AEs and Leaders

Champion Messaging

Sellers are missing pipeline and revenue targets because they’re not speaking their prospects' language. Go from 6-60 meetings with Champion Messaging.
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Gives you problems, root cause and impacts
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Builds cold call scripts, email and video templates
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Tests your knowledge and other insights
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For AEs and Leaders

Account Research

Reps lose 20-30 minutes per account they research. It now takes 1-3 minutes and you receive a more compelling reason for your prospect to buy your solution.
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Instantly finds company info, funding, news & more
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Recommends triggers & a POV
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Helps build a Why Change, Now & Us narrative
Ramp Faster, Sell More

20+ More Assistants

AI Sales Assistants built by salespeople. We know the challenges you face and the bottlenecks you run into each day. Our roadmap is prioritised based on what you need.
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Available as part of the Sales University

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Join sellers and sales leaders worldwide
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"I've been in sales for over 10 years, but James Bissell has still managed to teach me so much. He’s a true pioneer in the field, his insights, strategies, and hands-on approach have been incredibly valuable. James genuinely knows his stuff, and his course has helped me level up in ways I didn’t expect. Whether you're new to sales or an experienced professional, I highly recommend learning from him."
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Edward Slimane
Head of Sales, Articulate
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Become a better seller

AI Sales Assistants are included in Elite Membership

Sales Reps

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I've never received formal sales training
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I'm struggling to hit targets
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I'd like to get promoted this year

Sales Leaders

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My team needs regular training & coaching
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We have a massive pipeline problem
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The team isn’t hitting their numbers

Founders

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I’m not sure how to position my product
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I’ve never done prospecting before
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I’m struggling to close deals

Individuals

Get started for free, access live events, courses and sales resources, or upgrade to access everything the Sales University has to offer.

View our plans and pricing to see what's included.
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Teams

Find out in more detail how the Sales University team membership can elevate your sellers, help to on-board new starters, and help your firm generate more revenue.

Request a demo to explore all team training options.  
Request Demo
Trusted by sales reps and leaders at companies you know.
Questions?

FAQs

What are AI Sales Assistants?

AI Sales Assistants are intelligent sales enablement tools that guide SDRs, AEs and sales leaders with real‑time coaching, messaging help, account research and actionable insights. They support reps throughout the sales journey, enabling better discovery calls, sharper messaging and faster deal closes.

How are AI Sales Assistants different from other sales tools?

Unlike traditional sales tech that automates admin tasks, AI Sales Assistants actively coach sellers through real sales activities. They personalise support based on live deal context, helping reps improve pitching, messaging, and closing skills on the go, rather than simply automating workflows.

What tasks can AI Sales Assistants help with?

AI Sales Assistants support full‑funnel sales motions: discovery calls, account research, crafting champion messaging, building business cases, and providing real‑time coaching. With 20+ dedicated "AI skills," they help across every stage, from lead qualification to deal close.

How are the AI Sales Assistants trained?

These assistants learn from anonymised best-practice data: actual call transcripts, email threads, CRM inputs and proven selling frameworks. By using real sales content, they mirror what successful sellers actually do and say, making coaching more practical and grounded.

How does real sales data improve the AI's performance?

By learning from real-world calls and messaging, the AI offers insights rooted in what drives success. It identifies skill gaps, recommends precise actions and delivers tailored advice aligned with real sales wins, ensuring more relevant and actionable coaching.

How do I access AI Sales Assistants?

After signing up, log in to the AI Sales Assistants member area. Navigate to the Courses section, where each custom AI skill is linked. Simply click any skill’s link to launch and use it instantly.

Can I do the same thing on any AI service?

You can ask generic AI tools for sales advice, but AI Sales Assistants are uniquely trained on real‑world sales data and playbooks. This ensures more specialised, accurate insights, contextual coaching and faster outcomes compared to one‑size‑fits‑all models.