Common problems for SDRs

Is Your Outreach Cutting Through the Noise?

Prospects are harder to reach, slower to respond, and increasingly sceptical of generic sales messaging. Even motivated SDRs struggle without focused training.

70%

Most SDRs receive little or no role-specific onboarding or training.

Source: Sales Enablement Pro

18%

Only a small fraction of buyers find SDR outreach relevant to their needs.

Source: Gartner

42%

Of SDRs say they lack the resources and coaching needed to succeed.

Source: Gartner

Low Response Rates

Buyers are flooded with outreach. To break through, messaging must be personalised and relevant, not templated noise.

No Real Talk Track

Without structured talk tracks and objection handling, SDRs often rely on luck instead of skill.

Pipeline Pressure

When meetings drop, so does confidence. Without the right systems, SDRs end up stuck and demotivated.

Here's how to overcome these challenges:

Sales University

Book More Meetings With Less Stress

The Sales University gives SDRs the playbooks, confidence, and coaching needed to consistently generate pipeline, with courses and resources tailored to help SDRs succeed.

Learn modern outbound strategies and build messaging that resonates

Get feedback on call recordings, emails, and talk tracks

Build confidence with proven frameworks for objection handling, persona mapping, and lead sourcing

Built with everything an SDR needs

Image of a hand holding a phone showing the course materials.

Prospecting Ready

100+ lessons in finding leads, messaging, cold calling, email and LinkedIn outreach so you can book more meetings.

Discovery Ready

50+ lessons to sharpen your call structure, questioning, and qualification to convert more meetings to opps and hit your number.

AI Sales Ready

Use AI for building call scripts, cold call coaching, finding prospect accounts and much more.

Live Training

For the more engaged seller, those with questions or who want to dive deeper into a topic, we provide regular online live training sessions.

Sales Content Vault

With access to playbooks, calculators, call plans, email templates and much more, the content vault provides you with access to resources to improve your productivity and close more deals.

1:1 Coaching

Learning and growth is personal. With 1:1 coaching you can refine and develop your sales skills, specific to your needs, challenges, and career path.

The business case

Would you invest 1% of your base salary to earn more commission?

Or less than one fancy coffee per day.

Our customer stories speak for themselves and there are well-documented ROIs for investing in your own skills, and where better to do this than while working in sales? The more you sell, the more you earn, right?

Also, there is a free version of the Sales University to get you started.

Get Started for Free

About us

Built by Someone Who’s Been in Your Shoes

James Bissell started in sales as a cold caller with no training. He worked his way up from SDR to VP of Sales, and now helps teams worldwide level up through the Sales University. Every lesson is based on real-world selling, not just theory. Whether you're new to sales or looking to refine your outreach, James built this program for SDRs like you.

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Questions?

FAQs for Sales Development Reps

What is the best SDR training to book more meetings?

The best SDR training goes beyond theory and focuses on real-world tactics that help reps consistently hit quota. Look for programmes that teach modern outbound techniques, such as cold call frameworks, LinkedIn engagement strategies, and persona-specific messaging. Effective SDR training should also include roleplay, feedback on actual outreach, and coaching from experienced sales leaders. Sales University delivers this with over 400 lessons, live training, and real examples from SDRs who’ve doubled their booked meetings.

How can SDRs improve cold outreach response rates?

To improve cold outreach response rates, SDRs must replace generic messaging with personalised, value-driven communication. This includes using clear subject lines, tailored pain-point language, and strategic timing across channels like email, phone, and LinkedIn. SDRs should also test and refine talk tracks, and apply frameworks that align outreach with buyer psychology. Programmes like Sales University coach SDRs to craft messages that resonate and get replies.

What skills do top-performing SDRs need?

Top-performing SDRs master a mix of tactical and strategic skills. These include cold calling with confidence, objection handling, persona mapping, time management, and active listening during discovery calls. They also know how to source leads effectively, qualify prospects, and tailor messaging based on industry or role.

Is Sales University worth it for SDRs?

Sales University is ideal for SDRs who want to grow faster, book more meetings, and get promoted. It offers a structured curriculum with over 400 lessons, covering every stage from prospecting to qualification. You’ll also get access to live training, call reviews, and one-to-one coaching tailored to your role. Many SDRs see measurable results - some doubling their meeting output or hitting 200% of quota within months. Plus, there's a free version to get started.

How quickly can SDRs see results from this training?

Most SDRs begin seeing results within 2-4 weeks of starting structured training. This can include higher response rates, better cold call confidence, and a stronger meeting-to-opportunity conversion rate. Real examples from Sales University show SDRs hitting quota for consecutive months and booking more meetings per week. Results come faster when SDRs actively apply the lessons, get feedback on real calls, and engage with live coaching.

Consistently, Book More Meetings

Real SDRs. Real Results.