The Problem

You've Seen This Pattern Before

A promising new Account Executive joins your team. They've got the experience. They've "done it before." You run them through onboarding, give them the pitch deck, and send them on their way. Ninety days later? They're still asking basic questions. Their pipeline is cluttered with unqualified opportunities. They're consuming hours of manager time on deal rescues. And you're wondering what went wrong.

Hired for experience instead of trainability
Past success doesn't guarantee future performance with your methodology

Confused content with skill development
Watching training videos isn't the same as building capability

Declared them 'ramped' without proof
No certification gates means no verified competence

Now paying the price
Missed revenue, manager burnout, and reps who never reach potential

"Here's what went wrong: You hired for experience instead of trainability. You confused content consumption with skill development. You declared them 'ramped' without ever proving they could execute."

What's Inside

The Complete Implementation System

Everything you need to shift from time-based to capability-based ramp, complete frameworks, implementation roadmaps, and infrastructure guides you can deploy immediately.

The Revenue RAMP™ Framework

‍Four sequential stages with specific objectives, tactics, and proof points

Stage 1: RECRUIT Right
‍Hire for trainability over experience. Skill-based interviewing tactics, trainability assessment criteria, and candidate profiling templates that identify learning agility.

‍Stage 2: ALIGN Standards
‍Document exactly what 'good' looks like. Operating standards, certification roadmaps, 30/60/90-day benchmarks, and AE-Driven Job Description exercises.

‍Stage 3: MASTER Skills
‍Require proof before autonomy. Structured learning pathways, certification gates, pitch submission reviews, and observed performance rubrics.

‍Stage 4: PERFORM & Scale
‍Reinforce continuously with Ramp360™. Progression frameworks (AE → Senior AE → Enterprise AE), the Skill Optimisation Flywheel™, and always-on development.

Your 90-Day Ramp Transformation Roadmap
‍
Maintain current operations while transforming your ramp process

Week-by-week implementation timeline you can deploy immediately.
‍
Resource requirements and team responsibilities mapped out.
‍
Quick-start guide for urgent ramp challenges.
‍
Phased rollout approach, new process phases in with each cohort.
‍
Common implementation pitfalls and exactly how to avoid them.
‍
Downloadable roadmap template from our content hub.

The Infrastructure That Scales Readiness
‍
Tools and systems that make capability-based ramp sustainable at scale

Learning Management System implementation guide, create repeatable onboarding.
‍
Pitch Submission workflows with AI feedback before manager review.
‍
Sales Playbook structure using Notion or similar tools.
‍
Certification assessment templates for each gate.
‍
Manager coaching frameworks and conversation guides.
‍
Call review methodologies (including the 3x3+1 system).
‍
Weekly Deal Clinic structure and facilitation guide.
‍
Operating Standards & Values documentation templates.

Proven Tactics and Methodologies
Battle-tested approaches from teams achieving 50%+ win rates

The Skill Optimisation Flywheel™, continuous improvement for each sales stage.
‍
Spaced repetition techniques to combat the Forgetting Curve.
‍
AI Sales Assistants, 20+ AI agents for role-play, coaching, and skill development.
‍
AE-Driven Job Description exercise to surface gaps in Week 1-2.
‍
Pipeline quality protection standards, kill weak deals early.
‍
Forecast accuracy systems based on evidence, not wishful thinking.

Plus Other Strategies & Ready-to-Deploy Resources

Learning Management Systems

‍400+ sales lessons covering the full sales cycle and MEDDPICC.

Pitch Submissions

AI-powered feedback loop that turns practice into accountability.

Sales Playbook Templates

Wiki-style structure for discovery to late-stage negotiation.

AI Sales Assistants

20+ AI agents including JamesGPT for scaled role-play and coaching.

Skill Optimisation Flywheel™

Skills audit → Design → Training → Coaching → Repeat

Ramp360™

Always-on progression from AE to Senior AE to Enterprise AE.

AE-Driven Job Descriptions

Surface comprehension gaps in Week 1-2, not month 3.

Operating Standards & Values

Make expectations explicit, 'We value skill over activity'.

Plus: The 5-Minute Ramp Readiness Assessment
Discover where your readiness gaps are before you start

Before implementing the framework, take our diagnostic assessment to honestly evaluate your current state and identify where your readiness gaps are hiding. The assessment helps you pinpoint whether you have a ramp problem or a readiness problem disguised as a ramp problem.

Who This Is For

This Playbook Is Built For

Sales Enablement Professionals

‍Who need a structured, measurable approach to skill development, complete with implementation roadmaps and ready-to-use infrastructure.

Revenue Leaders

‍Who are tired of watching new hires flounder whilst manager calendars overflow with deal rescues.

Sales Managers

Who want to scale their coaching impact without working 60-hour weeks, with frameworks that make every coaching conversation more effective.

Founders

Building their first proper sales organisation who need proven blueprints instead of expensive trial and error.

The Solution

There's a Better Way to Build Sales Capability

The Sales Readiness Playbook gives you everything you need to replace outdated ramping with a repeatable, certification-driven system.

Inside, you'll find the complete Revenue RAMP™ Framework. The four stages that transform how you recruit, develop, and scale sales talent, plus the implementation roadmaps and infrastructure guides to deploy it in your organisation.

No fluff. Just the exact blueprints, templates, and step-by-step guides you need to:

Select for trainability before experience (because you can teach your methodology, but you can't teach learning agility)

Document exactly what "good" looks like at every stage (so confusion never prevents performance)

Require proof before autonomy through structured certification gates (because attending training doesn't equal capability)

Reinforce continuously rather than declaring victory at 90 days (because the Forgetting Curve is real, and one-and-done training doesn't work)

Get The Playbook Now

The Proof

The Outcomes You Could Achieve

Organisations that shift from time-based to skill-based ramp see transformational results.

Case Study: SEP2

Real Results From a Real Team

SEP2, a fast-growing cybersecurity company, transformed their sales team using these exact frameworks:

45%

Revenue Growth

75%

Win Rate Increase

31%

Larger Deal Sizes

122%

Better Rep Retention

These aren't theoretical projections. These are real outcomes from organisations that replaced time-based ramp with capability-based readiness.

Download The Playbook

Why It Works

The Science Behind the System

The Sales Readiness Playbook is built on three evidence-based principles:

The Forgetting Curve
‍
Psychologist Hermann Ebbinghaus proved that without reinforcement, people forget up to 90% of new material within days or weeks. The playbook's continuous reinforcement tactics and spaced repetition frameworks ensure lasting skill retention.

Capability Before Autonomy
‍
We consistently see that granting responsibility before proving competence leads to underperformance and bad habits. The certification gate infrastructure ensures reps demonstrate mastery before pipeline ownership.

Learning Agility Over Experience
‍
The best predictor of sales success isn't years in role, it's the ability to learn, adapt, and apply new methodologies. The recruitment frameworks show you how to assess and select for this trait.

What You'll Do Differently

After Implementing This Playbook

You'll have everything you need to:

Stop hiring for experience alone using the skill-based interviewing frameworks and trainability assessment guides

Document your operating standards with ready-to-deploy templates that create shared definitions of "good" across your sales organisation

Implement certification gates using assessment rubrics and performance frameworks included in the infrastructure guides

Deploy continuous reinforcement with the 3x3+1 call review methodology, weekly deal clinic, and spaced repetition tactics

Reduce manager dependency using the AI-assisted coaching frameworks and structured intervention guides

Create progression pathways with the AE → Senior AE → Enterprise AE certification roadmaps that keep high performers challenged

You won't be guessing. You'll be following proven implementation roadmaps with infrastructure that's already been tested.

Download The Playbook

Get The Playbook

Download Your Copy Now

Stop treating ramp as a finite destination. Start building sales capability that compounds over time, with the complete frameworks, roadmaps, and infrastructure to make it happen.

Here's what happens next:

1. Enter your details

2. Get instant access to The Sales Readiness Playbook (complete PDF), emailed to you

3. Review the frameworks and choose your implementation approach
‍
4. Deploy the infrastructure guides in your sales organisation
‍
5. Watch ramp time decrease and quota attainment increase

Final Reassurance

Download Your Copy Now

What this isn't

Another generic "10 tips for sales success" listicle

Motivational fluff or theoretical frameworks that look good on paper but fail in practice

A high-level overview that leaves you wondering "but how do I actually do this?"

What this is

Frameworks that structure your entire approach to sales capability

Implementation roadmaps that show you exactly how to deploy each component

Infrastructure guides with templates and tools you can use immediately

This is what you hand your sales enablement team and say "build this.

"It's the playbook that turns "they should be ramped by now" into "they're forecasting at 90%+ accuracy and closing deals independently."

Why 67% of Your New Sales Hires Still Can't Hit Quota by Month Six And the Playbook That Fixes It

You've Seen This Pattern Before

The Complete Implementation System

Plus Other Strategies & Ready-to-Deploy Resources

This Playbook Is Built For

There's a Better Way to Build Sales Capability

The Outcomes You Could Achieve

Real Results From a Real Team

The Science Behind the System

After Implementing This Playbook

Download Your Copy Now

Download Your Copy Now