Your job isn’t to align with their requirements. Your job is to influence the Decision Criteria and rig the game so you can win more competitive deals.
How this resource will help you:
- Shape the buying requirements in your favour
- Qualify how far down the buy journey your prospect is
- Build trust advisor status in helping your Champions
Download a copy so you can avoid:
- Competing with competitors differentiators
- Burning time on unqualified accounts
- Opps getting stuck in the middle of the sales process