State of Sales in 2026 [Part 1]

In Part 1 of this two-part conversation, James Bissell is joined by John Hammond, fractional CRO and creator of The Not So Secret CRO, a blog that puts into words everything the best revenue leaders know but rarely say out loud.

James and John cover why the data on quota attainment and staff turnover should be a wake-up call for every sales leader, what IBM's sales school taught John that most organisations have completely abandoned, why the problem is almost never onboarding, the technology stack, or the data source, why the ICP conversation breaks down in practice even when leaders think they've nailed it, how differentiation only matters if the customer is actually prepared to pay for it, and why the best salespeople aren't magic, they're just really disciplined students of the game.