Twice the conversion rate. Double the qualified pipeline. In six months.

RTB House is a global technology company, founded in 2012 and now operating across 90+ markets worldwide. The company has built one of the most advanced demand-side platforms in the industry, powered entirely by deep learning algorithms.

Their technology helps top brands and agencies drive performance across the full purchase funnel, from awareness through to conversion, using highly personalised retargeting solutions. RTB House has featured in the Financial Times FT1000 list of Europe's fastest growing companies seven consecutive times.

With a team of this scale, operating across EMEA, APAC and the Americas, the sales organisation needed to be running at the same level of sophistication as the technology it was selling.

Sean, who oversees the team, was clear on what they needed. Not a one-off training day. Not a set of slides and a workbook left behind after a workshop. What RTB House wanted was someone who could come in, get to know the team, understand the specific challenges they were facing, and work alongside them long enough to actually change behaviours, not just awareness.

James and the team started with a two-day in-person workshop, coming into RTB House's office to spend proper time with the sales team, understand how they were working, and identify the specific points in the sales process that were creating friction.

But as Sean noted, it was what happened after that workshop that really made the difference.
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Weekly coaching and reinforcement sessions with the team became the engine of change. Rather than leaving the training as theory, those regular sessions turned the concepts into new habits, new language and new behaviours that the team could apply immediately in their outbound conversations.

The approach was consistent and cumulative. Each session built on the last, with real deal scenarios. The team were being coached in the context of the actual work they were doing.