Prospecting With Relevance: Engineering a POV Before You Reach Out

Open your CRM, pick any account, and ask why that company needs to meet with you now. If the answer is silence, that's exactly why you can't build enough pipeline. This episode gives you the framework that fixes it.

James Bissell is joined by Frances Ingham, Head of Sales Development for EMEA at Vimeo, where she grew qualified leads by 59% over five years. With 20 years across every seat in go-to-market, Frances makes the case that relevance, not volume, is what cuts through in this market, and that most teams have automated their way out of actually thinking.

If your pipeline is thin and your outreach is getting ignored, this is the episode to fix it.