Prospecting, Playbooks & Pipeline: What Sales Leaders Get Wrong

When pipeline stalls, prospecting is often blamed – but is that really the problem?

In this episode of Hit Your Numbers, hosts Matthew Terrell and James Bissell (Founder, The Revenue Enabler) break down why most prospecting issues are actually leadership and enablement issues in disguise. They discuss the dangers of vague playbooks, poor coaching cultures, and relying on 10-year-old tactics in a 2025 world.