How to Increase the Effectiveness of GTM Recruitment

In this episode of Hit Your Numbers, recruitment expert Luke Bartram joins James to explore how scaling companies can attract and convert top-tier sales, SDR, and CS talent in today’s saturated hiring landscape.

The conversation breaks down why traditional hiring methods no longer cut it - especially when candidates are cautious, inboxes are flooded, and employer brands often fall flat. Luke explains how recruitment must mirror the go-to-market function: candidate discovery, nurturing, and conversion are all part of a repeatable hiring engine.