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In this episode, James is joined by Elijah Awoke, Founder at SVA Partners, to unpack what AI is actually doing for B2B sales teams, and what’s just hype. Elijah brings a sharp, pragmatic take on how sellers can get value from AI right now, without drowning in tools or buzzwords.We cover how to think about AI as an enabler, not a silver bullet. Elijah shares how reps and managers can use AI to increase productivity, drive better decisions, and focus on high-impact work, while staying grounded in the fundamentals of good selling.If you're leading a sales team, building pipeline, or trying to future-proof your sales org, this conversation is for you.