How to Expand a Customer

Most businesses are sitting on a pipeline they haven't even noticed yet. It's inside their existing customer base.

In this episode, James Bissell is joined by Simon Watson, founder and principal consultant at R&B Consulting, to dig into one of the most overlooked revenue problems in B2B sales: what happens after the deal is signed. Simon has spent 20 years in high growth businesses, been part of several successful exits, and now works with founder-led companies to help them grow revenue more sustainably. He knows exactly where the money gets left on the table, and why.