Culture, Coaching & Retention

In this episode, James sits down with Jake Newbury, Head of Sales at SEP2 with nearly a decade of experience scaling from six early-stage reps to leading a team of 25 across sales and marketing.Jake shares how SEP2 built a culture rooted in honesty, passion and a commitment to doing good, and how that has driven industry-leading results. You’ll hear the structure behind self-driven KPIs, weekly reflection rituals, and on-the-ground coaching rituals that foster accountability and growth. Jake also opens up about hard decisions in exit management, when ‘time to say goodbye’ is the best choice, and why retention starts with culture clarity on day one.If you're a sales leader struggling to build consistency, retain talent, or drive meaningful growth across your team, this episode is a masterclass in sustainable people-first leadership.