Champions Can't Win Without a Business Case [Remastered]

In this episode, James breaks down one of the most overlooked tools in modern B2B sales: the business case. With budgets tighter than ever and more stakeholders involved in decisions, your champion can’t win without the ammo to sell your product internally. James explains how to build a compelling one-pager, how to test your champion's commitment, and how to leverage AI to scale your efforts without losing impact.