Building A GTM Team In The Age of AI

Everyone's talking about AI. But most GTM teams still haven't nailed the basics.

In this episode, James Bissell is joined by Mark Burrett, Growth Director at HubWorx, six weeks into building a brand new go-to-market function from scratch. Mark brings 20 years of sales experience and a really clear point of view on what actually matters when you're building a team in 2026.

James and Mark cover the three foundations every GTM team needs before hiring anyone or buying any tools, why AI is there to assist you, not do the work for you, and the two human intelligences that AI still can't replicate and much more!