AI vs Sales - The Best of Hit Your Numbers

Is AI replacing salespeople, or making them 10x more productive?

In this Best of episode, James Bissell brings together insights from Mike Pritchett (BuzzTrail), Matt Boulton (Perlon AI) and James Smith (ThoughtSpot) to answer the biggest question in modern sales: how should revenue teams really be using AI?

You’ll learn whether AI can genuinely build pipeline, why outbound has become harder in 2025, and how leading sales organisations are using AI agents to increase productivity without increasing headcount. This episode breaks down where AI should replace admin, where it should enhance performance, and why it should never replace human relationships in sales.

If you're a sales leader, SDR, AE, CRO or founder trying to understand how AI fits into your go-to-market strategy, this conversation gives you practical insight, not hype.