.jpg)
Your perfectly crafted outreach gets ignored. Your "personalised" emails vanish into the void. Meanwhile, a rep with an arguably worse product is booking meetings you should be winning.
The difference isn't their pitch. It's that buyers already know them before they ever pick up the phone.
If your pipeline is stalling and you're fighting for every conversation, this is probably why.
Here's what we've noticed across dozens of sales teams: the reps struggling hardest aren't just lacking skills. They're lacking visibility.
When a prospect receives your cold outreach, they do exactly what you'd do. They check your LinkedIn. And for most reps, that profile screams "I'm just another salesperson."
Open your profile on mobile right now. Don't scroll. Whatever's visible on that first screen is your entire first impression.
For most reps, it's something like: "Account Executive at TechCo."
That tells your prospect nothing. You're invisible.
Stop treating LinkedIn as a digital CV. It's not a record of your employment history. It's the first impression that determines whether prospects take your call.
Your headline needs to communicate value, not just your job title.
Instead of "Senior AE at SaaS Company," try something like "Helping manufacturers cut onboarding time by 40% without adding headcount" or "Six years navigating enterprise deals with 10+ stakeholders."
Your about section should tell your story, not list your skills.
Explain your approach. What you've learned. What you're focused on now. Write it the way you'd actually introduce yourself to a prospect you like, not the way you'd write a formal application.
The mistake we see reps make constantly is writing in corporate speak nobody uses in real conversation. If you wouldn't say "leveraging synergies to drive stakeholder alignment" to a mate, don't write it.
The fastest path to being known for nothing is trying to post about everything. Here's what actually works.
Pick three themes and stick to them:
Professional: Something directly tied to your daily work. Navigating complex buying committees. Prospecting techniques that actually get responses. Coaching frameworks that develop underperformers. This establishes credibility.
Passionate: Something adjacent to your role that you genuinely care about. AI in sales. Remote selling. A specific industry. This makes you interesting, not just competent.
Personal: Something that humanises you. Fitness. Parenting. Travel. This creates connection and gives people a reason to remember you.
Everything you post should ladder up to one of these. This focus is what makes you memorable.
Want to see how top-performing teams structure their sales approach? Download The Sales Readiness Playbook, the exact framework we use with teams consistently hitting quota.
Here's the difference between content that gets ignored and content that builds credibility:
Generic: "Make sure to do thorough discovery before demos."
Specific: "Yesterday's call with a VP of Sales at a 300-person company. They said their top priority was increasing pipeline. Spent thirty minutes on that before asking what happens to deals that reach late stage. Turns out they're losing sixty percent to 'no decision' because their value prop isn't clear enough to get budget approved. Completely changed my approach to the demo."
The first is useless. Everyone knows discovery matters.
The second reveals a pattern, demonstrates thinking, and provides something another rep could actually use. Only someone doing the work can write it, which is why it builds trust.
The biggest excuse we hear is "I don't know what to post about."
This is nonsense. You speak with prospects eight hours a day. You navigate objections. You handle pricing conversations. You lose deals and win deals.
You have infinite content. You're just not capturing it.
After every discovery call, ask yourself: "What did I learn that would be valuable to others?"
After every objection: "How could I explain my response in a way that helps other reps?"
After every lost deal: "What can I share about why we lost without breaching confidences?"
Five minutes after a call. Three sentences capturing the insight. That's your next post.
Here's what surprised us most when working with reps on personal branding: consistency beats quality, every single time.
A decent post published twice weekly for twelve months will massively outperform perfect posts published occasionally.
Your "rough" posts often perform better than polished ones. The quick, unedited thoughts captured immediately after an insight tend to get the most engagement. Posts you labour over for hours often land flat because you've edited out all the personality.
Set a realistic schedule. Two posts weekly. Monday and Thursday. Tuesday and Friday. Doesn't matter which days. What matters is showing up consistently enough that people expect to hear from you.
Don't do thirty-day challenges. Don't try to post daily if you can't sustain it. Pick a frequency you can maintain for a year, then commit.
Here's the timeline we see play out:
Months 1-3: Almost nothing happens. You're planting seeds.
Months 4-6: Occasional results. Someone mentions they saw your post.
Months 7-12: Consistent results. Prospects respond to outreach differently.
Months 13-24: Different game entirely. Inbound opportunities. Prospects reaching out to you.
Most reps quit before month four. They post for three weeks, see limited engagement, and conclude it doesn't work. They're like someone who goes to the gym twice and complains they don't see muscle growth.
The reps who succeed aren't more talented. They're more patient.
AI writes outbound sequences. Automation books meetings. Tools handle routine work.
In this environment, the human elements, trust, expertise, genuine relationships, become more valuable, not less.
Reps who build personal brands will have inbound interest from buyers and employers. They'll close deals faster because prospects already trust them.
Reps who remain invisible will compete on price, fight for attention in crowded inboxes, and struggle to differentiate from AI-generated alternatives.
The market is too crowded for invisible reps. Start building your brand this week.
