Join the next B2B Sales Masterclass

Losing too many deals to competitors or finding a lot of deals slipping, stalling and ending in closed lost?

You're not alone and you're not the problem, your skill gaps are.

In this free Discovery Call Masterclass, sales coach and former VP of Sales James Bissell breaks down the best ways to execute a world-class discovery call.

You'll learn:- How to use AI to prepare for upcoming calls and build a strong hypothesis.

- How to build trust instantly on the call.
- How to find the prospect problem, root cause and impact.
- How to close the call to avoid ghosting.
- How to use data to fix your approach.

Bonus: If you join live, you'll get exclusive access to our AI Sales Assistants.

- Account Research Assistant
- Discovery Call Coach

Struggling to book enough qualified meetings from your cold outbound emails?
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You’re not alone. It’s not your market, it’s your messaging.
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In this free Cold Outbound Email Masterclass, sales coach and former VP of Sales James Bissell breaks down how to write cold emails that consistently get replies, meetings, and pipeline.
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You’ll learn:
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- How to use AI to research accounts and personalise at scale.
- How to write subject lines that actually get opened.
- The proven frameworks for cold email messaging that cut through the noise.
- How to turn generic value props into relevant, prospect-specific hooks.

‍Bonus: If you join live, you’ll get exclusive access to our AI Sales Assistants:
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- Account Research Assistant (AI -powered personalisation at scale)
- Story Builder Assistant (AI-powered story generator for your emails)