We’re excited to announce the launch of three brand-new courses inside The Revenue Enabler Sales University, now live and available to all Elite and Advanced Members. Built by James Bissell – former SDR, AE, and 2x VP of Sales, now Founder of The Revenue Enabler – these courses are short, tactical, and laser-focused on real sales results.
Each course is packed with frameworks, implementation steps, and reinforcement tools to help you take immediate action. And for those who prefer to listen on the go, we’ve also dropped accompanying podcast episodes discussing the ideas behind each course in detail: therevenueenabler.com/podcast
Let’s dive into the details.
The modern sales landscape is competitive – and buyers often compare you to several vendors. This course teaches you how to get ahead of your competition by setting smart, strategic “trap” questions that position your offering as the obvious choice.
You’ll start by identifying your four biggest competitors and understanding what makes them vulnerable. Then, you’ll learn how to craft “trap-setting” questions that surface those vulnerabilities during your discovery calls – without directly naming your competitors. You'll also get a walkthrough of how to use AI to generate effective trap questions and work through exercises to embed the skill.
Finally, you’ll get clear instructions on how to implement this tactic in your live sales calls and reinforce it through regular practice.
Pitch decks are either deal-makers or deal-breakers. This course is all about helping you build a pitch deck that sells – not just looks good. James breaks down the common mistakes that reps and founders make when building decks, and shows you how to fix them.
You’ll be introduced to a proven deck template that can be adapted to your product or service, along with James’ personal example deck that you can use as a reference. The course includes step-by-step guidance to implement these changes into your own materials, ensuring your deck tells a compelling story and drives urgency.
Few things are more frustrating than getting ghosted by a prospect. This course helps you understand the why behind ghosting, the signals that warn it's coming, and exactly what to do when it happens – without sounding desperate or pushy.
You’ll start by uncovering the root causes of ghosting and learning how to spot red flags early in the sales process. Then you’ll move into specific tactics that prevent ghosting from happening in the first place – from better upfront agreements to improved deal control. You'll also learn what not to do when someone ghosts (spoiler: sending "Just checking in" emails won't help), and what to do instead to reignite stalled conversations and win back lost deals.
The course includes time for reflection, a review of new features like the AI-powered Ghosting Call Coach, and guidance on how to implement everything into your daily workflow. With reinforcement sessions and real call reviews, you'll finish this course with a clear, confident strategy for handling ghosting like a pro.
These new courses are now live in The Revenue Enabler Sales University. Whether you're fighting off competitors, presenting to stakeholders, or chasing unresponsive prospects – we've built the tools you need to succeed.
If you're not an Elite or Advanced Member yet, upgrade your membership today to unlock full access to every course, podcast, and resource designed to help you close more, faster.
We’ll see you in the Sales University.
