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Cold calling isn't dead. But it has changed, dramatically.
In a recent live training session, we had a huge turnout. Why? Because cold calling is top of mind for nearly every sales rep, AE, SDR, and sales leader we talk to. It's getting harder to connect with prospects, and even when we do, it's becoming more difficult to stand out. This session was all about cutting through that noise with real strategies that actually work in 2025.
Here’s a breakdown of what we covered, the key takeaways, and why cold calling might be the most under leveraged tool in your pipeline-building toolkit.
The inbox is busier than ever. AI and automation have flooded it with mediocre messages and sequence spam. Prospects aren’t reading. They’re filtering.
That’s why the phone has made a comeback.
Voice cuts through. It gives reps a real-time opportunity to connect, build rapport, and show genuine curiosity. But only if it’s done right.
It’s not the opener. It’s not the pitch.
It’s the lack of preparation.
Too many reps call without really understanding the person on the other end. They don’t sound confident. They talk features, not outcomes. They can’t tell a customer story that resonates.
And they haven’t practiced. At all.
Just like Lewis Hamilton doesn’t rock up on race day without a thousand hours in the simulator, elite sellers don’t just pick up the phone and wing it.
They rehearse. They review. They self-coach.
Here’s the script framework we shared on the webinar. This exact script helped one of our customers go from 6 meetings per month to 60, without changing headcount, product, or market.
“Hi [Name], it’s [Your Name] from [Company]. We haven’t spoken before – can I take 30 seconds to explain why I’m calling? I’ll be brief.”
Simple. Polite. Direct. Works 6–7 times out of 10.
“When I speak with other [Job Title]s at [company type], they’re either struggling to [add probelem statements]. I don’t suppose one of those sounds familiar?”
Note the phrasing: “I don’t suppose...” reduces pressure and makes it easier to admit, “Yeah, we’ve got that problem too.”
“What are you doing today to try and solve that?”
You’re looking for buying signals and problem urgency. If there’s no pain or action, don’t force it, mark them as nurture.
“This reminds me of [Name], a [Role] at [Company]. Their team was trying to [Goal], but they struggled because [Root Cause]. We helped them by [How You Helped], which increased [Metric] from A to B.”
Focus on outcomes. Metrics matter. Tie it to the pain they just admitted.
“Curious, do you think that kind of approach could help your team as well?”
If yes, go in with the double close:
“Great! I know I asked for 30 seconds, thanks for the extra time. I’ll send you some info about the case study I mentioned, and I’d love to walk you through how we’re helping others. Does 10am tomorrow or 3pm Wednesday work best?”
And stop talking.
It’s simple. It’s structured. And it’s built on curiosity, not pitching.
It respects the prospect’s time and intelligence while demonstrating that you’ve done your homework.
It’s not magic. It’s reps showing up, every day, and putting in the work.
Sales teams aren’t losing because they don’t have the right tech stack. They’re losing because their reps don’t have the right skills.
❌ 70% of reps receive no formal sales training.
❌ 65% say their manager never coaches cold calls.
❌ 84% of reps miss quota.
This is why we built Sales University—to close these skill gaps. We don’t just hand you a script. We teach you how to think like a top performer. To practice like one. To get feedback like one. And to show up like one, every single day.
This exact cold call framework (plus dozens more) is available inside Sales University. You can get started for free - just click the link in the menu.
Prospects can smell commission breath a mile off. But they also know when someone is genuinely curious, well-prepared, and worth giving five minutes to.
Cold calling isn’t about being smooth. It’s about being relevant, confident, and persistent.
If you're not cold calling in 2025, you're leaving pipeline on the table. If you are cold calling, but not practicing, you’re leaving money on the table.
And if you're ready to turn cold calls into booked meetings, give us a call.
We’ll show you how.
